© 2025 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Incunabulum LLC.
Disruptors Wanted
With retail and wholesale cannabis prices still in freefall and no federal legalization in sight, capital-raising opportunities have dried up. Truly disruptive businesses will...
How to Win at Wholesale Sales
If you’re currently operating in this tempestuous industry, you likely don’t need to be told we’re in the midst of another periodic downturn. The...
How to Survive the Coming Consolidation Feeding Frenzy
Attorney Julie Herzog sees massive consolidation on the horizon, much of it driven by Big Pharma. Companies that aren’t prepared to eat or be...
Ayr Wellness: Perfecting the Master Plan
Over the past two years, Florida-based multistate operator Ayr Wellness quietly has amassed a giant retail footprint in a spread of high-growth markets. As...
6 Key Considerations When Optimizing New and Existing Grows
The ability to optimize cultivation for cost, quality, and yield in a new market increases a brand’s opportunity to launch with attractive and sustainable...
How to Avoid Costly Mistakes Transporting Hemp
The U.S. hemp market is undergoing a significant shift from producing oils, concentrates, and finished CBD products, such as vapes and topicals, to a...
Here’s What Brands Need to Know About Earned Media
Whether your business is in cannabis or automobiles, earned media is an integral part of sales and growth. You’ve probably participated in it without...
What You Can Learn from the Success of These 5 Cannabis Brands
It is no secret that many mature U.S. cannabis markets are experiencing stagnant or declining year-over-year sales. For example, the median store in Washington...
How to Avoid and Work Around Banned Social Media Accounts
As one of the most powerful social media platforms, Instagram is a major opportunity for cannabis businesses to find and interact with their target...
Understanding Sales Trends of the Past Three Years
Throughout pop culture, a number of figures have referenced an infamous quote regarding the “three sides of the truth.” There is one party’s recollection...
