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Humboldt Seed Company’s Grand Design
Deep in the damp, misty forests of eastern Humboldt County, California, a farm that once was the best-kept secret in the state is a...
Trulieve Is on a Mission to Maintain Brand Identity
Trulieve opened its first store in 2016. Since then, the company has grown from six employees to more than 1,200. According to Chief Executive...
Cannabis Products Offer Hot Ticket Sales for Valentine’s Day
Love is always in the air approaching Valentine’s Day, and retailers have a variety of cannabis product options with which to pair their customers...
Sisu Extracts: Turning Trim into Gold
In 2019, the vaping sector—including companies that
specialize in oil extracts and cartridges—took a major reputational and
financial hit in the wake of an outbreak of...
Are Counterfeiters Targeting Your Cannabis Brand?
As cannabis legalization continues an inexorable march across the United States and more jurisdictions embrace adult use, a multi-billion-dollar question repeatedly surfaces: How do...
Exit Here: the Final Moment in the Customer Journey
The journey as customers leave a dispensary can be one of the most memorable experiences. They have completed their purchase—their shopping mission. So, with...
Grand View Research Report Predicts Bright Future for Infused Beverages
With cannabis legalization spreading to new states and countries, the market for THC and CBD products is growing rapidly. Many product categories will likely...
Carlos Santana to Launch Latin-Inspired Cannabis and CBD Product Lines
SANTA ROSA, Calif. – Multi-Grammy® Award winning artist and legendary guitarist Carlos Santana has announced a brand partnership with cannabis product wholesaler Left Coast...
First Week of Illinois Legal Cannabis Sales Yields $11M
CHICAGO – In the first five days of legal recreational cannabis sales in Illinois, media reports said cannabis vendors raked in nearly $11 million....
Forgotten Spaces in the Customer Journey
As customers journey through a retail environment, there are spaces they may rarely or never come in contact with. We refer to them as...












