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Rewriting the Rules: Women and the New Cannabis Market
The legal cannabis industry traditionally has been overwhelmingly male-dominated in leadership, marketing, and consumer base. But as more women enter the space — or...
Cannabis Remediation Equipment: RF, X-Ray, and Ozone Solutions
Microbial contamination instantly can turn a promising harvest into a grower’s worst compliance nightmare. From processing tools and equipment to unsanitary human hands and...
High Stakes: Texas Hemp War Heats Up
AUSTIN, Texas – A new poll conducted by Baselice & Associates on behalf of the Hemp Beverage Alliance, U.S. Hemp Roundtable, and Bayou City...
Say It with Weed: Edible Arrangements® Bites into Hemp
ATLANTA – The company that rules the market in fruit bouquets has branched into a wholly different kind of deliverable treat. Edible Brands®, the...
An American Eye on the Final Spannabis in Barcelona
BARCELONA – Spannabis has earned a reputation around the world as Europe’s premiere cannabis expo. Americans familiar with the domestic trade-show circuit might compare...
How International Cultivators Can Tap into Germany’s Cannabis Market
On April 1, 2024, Germany implemented the Cannabis Act (CanG), which reclassified cannabis as a non-narcotic. The legislation made medical cannabis more accessible to...
How Fonts Drive Branding Success
Typography That Speaks to Your Audience
Typography plays a pivotal role in advertising, significantly influencing how audiences perceive and engage with your brand. The strategic...
How Joyful Marketing is Transforming Brand-Consumer Relationships
Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s...
DLC Updates Horticultural Lighting Standards to Boost LED Efficiency
MEDFORD, Mass. – A new version of the DesignLights Consortium’s (DLC) Horticultural Lighting Technical Requirements released March 12 strengthens efforts to improve the efficacy...
Revolution Cannabis: Blending Tech Innovation with Design
After winning thirteen trophies at the recent Best in Grass Illinois Awards, Revolution’s five dispensaries safely can be said to be among the best...
