CHARLOTTE, N.C. — Delta Beverages contributed $50,000 to the Beverage Alcohol Merchants Coalition (BAMCO), supporting a growing federal advocacy effort aimed at advancing fair and effective legislation for hemp-derived beverages in the United States.
BAMCO is working in coordination with leading industry organizations, including the Coalition for Adult Beverage Alternatives (CABA), Wine & Spirits Wholesalers of America (WSWA), Beverage Wholesalers for Responsible Regulation (BWRR), and the National Association of Convenience Stores (NACS), to develop and execute a unified federal lobbying strategy. These efforts are focused on promoting responsible regulation and opposing restrictive policies that could hinder the growth of the hemp beverage category.
To date, BAMCO has raised more than $1 million in support of this federal advocacy campaign.
The initiative comes amid increasing scrutiny of hemp-derived cannabinoids following the 2018 Farm Bill, which federally legalized hemp but left key regulatory gaps around finished consumer products. In response, a patchwork of state-level restrictions and proposed federal measures, including efforts that could effectively ban certain hemp-derived beverages, has created significant uncertainty for operators and consumers, posing a potential threat to the category’s growth and stability.
With regulatory frameworks shifting rapidly across both state and federal levels, industry alignment has become increasingly important to ensure consistency and clarity.
