Employees at New Jersey’s Largest Smoke Shop Chain Submit Landmark Petition in Favor of Unionizing to National Labor Relations Board

Wonderland Smoke Shop storefront

WEST BERLIN, N.J. — United Food and Commercial Workers (UFCW) Local 360 announces the submission of a groundbreaking petition to the National Labor Relations Board (NLRB) by the employees of Wonderland Smoke Shop, New Jersey’s largest cannabis accessories business. Wonderland Smoke Shop now becomes the first cannabis accessories business to formally ask the NLRB to conduct an election to unionize. Such businesses are not covered by current New Jersey legislation requiring cannabis license holders and bona fide labor groups to mutually attest that a labor peace agreement is in place.

Wonderland Smoke Shop describes itself as a “one-stop shop,” with wall-to-wall display cases that showcase “hand-blown glass pipes, water pipes, smoking accessories and body jewelry.” To submit the petition that triggers the NLRB’s process, at least 30% of employees had to declare their support for union certification elections. In fact, employees added their names to the petition even after business owners pushed them to reject the worker protections and family-supporting benefits that come with joining UFCW Local 360.

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“Workers in these stores have always been in the vanguard of the industry,” said Hugh Giordano, UFCW Local 360’s director of organizing. “From making sure that sick and suffering patients know how to properly experience the benefits of medical marijuana to supporting those who advocated for cannabis legalization, they’ve been vocal and committed. Now they’re advocating for themselves and UFCW is proud to stand with them.”

Typically, once a petition is filed, employers must conspicuously post a Notice of Petition for Election. NLRB agents will then seek an election agreement between the employer, union, and others to set the date, time, place and format of the election, which is then conducted by the NLRB Regional Director. Elections are usually held on the earliest practicable date.

“We’ve always said that UFCW supports cannabis industry workers from seed to sale,” added Giordano. “We’ll need to amend that soon, so that it reads from seed to sale to smoke. That’s a powerful change and an important reminder to employers: engaging with the unions that helped to create this industry, and that are going to be key partners in its long, successful, inclusive and responsible future, is a better option than hiring expensive outside legal counsel.”

“This is a vote of confidence in the ability of unions to positively impact businesses, families and communities,” said Sam Ferraino, Jr., UFCW Local 360 president. “Every day, we work to craft agreements and contracts that will improve conditions and deliver the trainings and benefits that cannabis industry workers and their families need. We’re committed to making sure this industry maintains the high standards consumers deserve and we look forward to welcoming Wonderland Smoke Shop employees into UFCW Local 360.”

From seed to sale (to smoke), UFCW is a recognized leader in organizing cannabis industry employees and is the official AFL-CIO designated cannabis labor union. Representing tens of thousands of cannabis workers in dispensaries, labs, delivery, manufacturing, processing, grow facilities and more, UFCW works with employees and business owners to achieve the shared goal of a regulated cannabis industry that delivers family-sustaining jobs and is focused on social equity.

About United Food and Commercial Workers: The UFCW International Union represents over 1.3 million hardworking families across the U.S. and Canada. These members work in essential industries such as Retail, Warehousing, Manufacturing, Healthcare, Transportation, the Public Sector and Cannabis.

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