Native Roots Co-Founder Launches Next Cannabis Venture, Eyes Rapid East Coast Expansion

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WORCESTER, Mass. — Rhett Jordan, the founder of Native Roots, one of the most successful dispensary chains in the nation, has partnered with Massachusetts local Joe Villatico to bring his latest cannabis dispensary concept, Greatest Hits Cannabis Co. to the East Coast. The venture creates hundreds of employment opportunities in local communities while providing consumers premium, tested products in a truly unique retail environment. The first location opens in Dudley this spring, with storefronts in Taunton and Lynn to follow.

“Greatest Hits will not only bring jobs to my partner Joe Villatico’s hometown of Dudley, but will also allow us to cultivate and share premium cannabis through a retail experience not seen in any other dispensary along the East Coast,” said Rhett Jordan, Co-Founder and COO of Greatest Hits. “Being vertically integrated means Greatest Hits’ potential is unmatched—as we’ve seen with the 20 Native Roots dispensaries in Colorado. What we’re able to offer our customers now is just a taste of what we’ll be able to offer them as the market matures and expands.”


The company is renovating a 280,000 square-foot mill that will serve as their state-of-the-art cultivation and manufacturing facility. Greatest Hits is on a mission to give East Coast cannabis consumers access to exclusive strain genetics and an immersive shopping experience. DJs, solo musicians or bands will perform daily for customers. In addition, Greatest Hits plans to partner with  local communities to bring live music and events to the neighborhoods in which it serves.

Greatest Hits, located at 35 Chase Ave. in Dudley, is currently hiring.  Job seekers are encouraged to send an email inquiry along with their resume to [email protected] . For more information, visit

About Greatest Hits Cannabis Co.

Greatest Hits Cannabis Co. is a collection of experiential dispensaries stocked with premium strains never before seen in Massachusetts. The company’s custom genetics library and curated cannabis rotation fuels the creative fire and makes the everyday brighter. Greatest Hits is cannabis meets culture and is the brainchild of industry veteran Rhett Jordan, who created the Native Roots vertical integration model, and motocross racer Joe Villatico, who brings his experience in hemp and beverage home to his native Massachusetts. Together the duo is elevating New England cannabis to new heights with innovative strain breeding and advanced cultivation, using repurposed mills from a bygone era made state of the art. Find Greatest Hits in Dudley, Lynn and Taunton, with more locations coming soon. Learn more: and @greatesthitscc.