PHOENIX – As cannabis rituals rapidly evolve in the age of legalization, Shorties meets the shifting landscape with a .35 gram premium, strain-specific pre-rolls that invite cannabis enthusiasts to savor whole joints in fun, brisk sessions. With Shorties, the days of tapping out half-smoked spliffs, trying later to relight the scorched tips and then drawing on burnt, bitter flower are over.
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“Millennials and Generation Z make up approximately 64% of frequent cannabis consumers—with 35% of this target audience valuing strain over price,” said Greta Brandt, President of TFS Brands (“The Flower Shop”). “We saw the white space for discreet flower options that are geared toward Gen Z’s cannabis consumers and that’s where Shorties was born. Shorties is a perfect fit for sampling flavorful, effects-based strains.”
Pre-rolls represent 11% of sales in Arizona’s robust market—$97.87M in cannabis products sold so far in 2022 according to BDSA Cannabis + Market Share Tracking. To meet the demand, Shorties pre-rolls are made with the Juana Roll, which produces up to 4,000 perfectly rolled and filled joints an hour.
While the OG pass-around joint, typically stuffed with a half gram or gram of flower, still has its place, it is no longer the only option for modern cannabis consumers. Shorties offers a fresh approach to post-pandemic cannabis smoking seshes.
“We are introducing our Shorties to our Arizona customers with strain-specific joints customized for the ideal individualized cannabis experience,” said Brandt. “Shorties are sized just right to savor on the go or in a solo sesh. You don’t lose an ounce of quality for choosing this compact approach to top-shelf cannabis. Just slip the tin into your pocket or bag, and off you roll.”
The superb quality of the flower, which includes sativa and indica-dominant varietals as well as hybrids, stands as a distinct Shorties advantage—with a particular emphasis on terpenes as the consumers are looking for more information and options beyond the sativa/indica dichotomy.
Shorties anticipates offering 45 different strains across 2023, including:
Bootylicious, a Cookies & Cream x Constantine strain with aromas of frosted cupcakes that makes for talkative, convivial experiences.
Peach Crescendo, a deeply relaxing hybrid of ChemD, I-95, Mandarin Cookies and Peach Rings. Peach Crescendo offers both sour and tropical flavors.
Pinata, a euphoria-sparking cross between Jet Fuel Gelato and Birthday Cake. Pinata joins the best of sativa and indica in one strain.
Packaged in tins of 10 pre-rolls, Shorties are now available in The Flower Shop dispensaries in Phoenix, Mesa and Ahwatukee stores.
About Shorties
Shorties is the brand behind a new wave of .35 gram cannabis pre-rolls on the market, crafting strain-specific, top-shelf smokables in a concise format. Based in Arizona, Shorties are designed for both newer cannabis consumers and seasoned connoisseurs with a wide-ranging selection of effects-based flower curated by respected cultivator and phenohunter Cody Phillips. Shorties strain library includes over 45 rotating varieties. Learn more at shortiesusa.com.
About TFS BrandsTFS Brands (“The Flower Shop”) represents the new face of American cannabis. The women-led company’s success stems from its consumer-first model rooted in transparency, well-being and exacting standards for quality. The Flower Shop runs multiple dispensaries in Arizona and Utah, and is revitalizing the former copper-mining town of San Manuel, Arizona, with one of the state’s largest cultivation facilities called The Flower Mine: a 100,000 square-feet of canopy overseen by 100 grow team members in an innovative mine reclamation project. The Flower Shop’s expanding house of brands and intellectual property includes LadyLike, High Variety, Shorties and Cannabis Beverage Company, offering differentiated products that consumers can rely on for their consistency and efficacy. Learn more: theflowershopusa.com.
