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Navigating the Cannabis Industry: Risk Management for Profitability
The cannabis industry is growing and changing at an unprecedented pace, creating immense profit potential and putting a spotlight on the array of risks...
Adam Wilks: Brand Champion
As chief executive officer at Carma HoldCo Inc., Adam Wilks has a seriously enviable job to do each Sunday: sesh out with former World...
10 Cannabis Branding Strategies That Go Beyond the Ordinary
The essence of cannabis branding is not complicated. At its most basic, a company’s or product line’s brand consists of a name, visual identity...
The Cannabist Retires From Florida
NEW YORK – Share prices for Cannabist Co. Holdings Inc. rose 5.6 percent Monday after the company announced its intention to exit the Florida...
Industrial Hemp Market Set to Surge to $25.7 Billion by 2034
ROCKVILLE, Md. – The global industrial hemp market is projected to grow from its current valuation of $6.6 billion to $25.7 billion by 2034,...
High Spirits: Branding Cannabis Beverages the Right Way
Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...
6 Tips for Creating an Irresistible Media Kit
As public relations professionals, my team’s job is to land media coverage for our clients. To push stories forward and achieve the best possible...
The Financial Impact of Cannabis Rescheduling
Ever since August 2023, when the Department of Health and Human Services (HHS) recommended moving marijuana to a less-restrictive schedule under the federal Controlled...
Enhancing Email to Improve Engagement
I’m just going to be blunt: Nobody wants to read your marketing email.
Consider the average inbox. Whether the account is personal or corporate, it...
3 Smart Money Moves for Cannabis Industry Professionals
The world of finance can feel like a bit of a wild ride for professionals working in the cannabis space. Because of the unique...
