© 2025 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Incunabulum LLC.
What’s Sabotaging Your Cannabis COGS — and How to Fix Them
Most cannabis operators rely on incomplete or inaccurate data when calculating COGS, and the fallout is brutal. Hidden labor, compliance fees, packaging, taxes, and channel costs quietly erode margins long before pricing decisions are made. In this foundational guide, Azam Khan explains the most common COGS mistakes, the traps that sabotage pricing strategy, and how operators can rebuild their data, rethink margins, and price every SKU for true profitability.
Cannabis Needs a Unified Financial Backbone
The cannabis industry’s biggest financial challenge isn’t banking access alone. It’s fragmentation. Operators juggle separate solutions for payroll, lending, insurance, and payments, leading to repetitive work, high fees, and compliance headaches. A unified, purpose-built financial infrastructure could eliminate duplicative workflows, automate compliance, improve access to capital, and give operators room to grow. Here’s how that vision could look.
Green Lane Communication on Trust and Credibility in Cannabis PR
Green Lane Communication makes the case for trust-first public relations — where credibility, preparation, and respect for the press matter more than shortcuts, hype, or empty promises.
Surfside on Data-Driven Marketing and Why Attribution Matters
Surfside brings a performance-first lens to cannabis marketing, using retail media, attribution, and data-driven personalization to connect media investments directly to measurable business growth.
Cannabis Creative Group on Local Search, Brand Storytelling, and Measurable Growth
Cannabis Creative Group explains why virality is overrated — and what drives real growth: local search, story, and measurable campaigns.
Pisgah Peaks Ventures on Building Marketing Teams That Scale
Pisgah Peaks Ventures helps cannabis operators scale marketing and revenue through embedded, fractional teams — prioritizing brand-building, realistic metrics, and execution that compounds over time.
KCSA on Credibility, Consistency, and Playing the Long Game
KCSA Strategic Communications brings decades of experience in regulated industries to cannabis, helping brands build credibility, navigate volatility, and align earned media with long-term business goals.
Maverick PR on Trust, Patience, and Credibility in Regulated Markets
Maverick Public Relations focuses on long-term credibility in cannabis communications, emphasizing trust, data-driven strategy, and disciplined storytelling in highly regulated markets.
Cannabis Marketing 3.0: Why Creativity Alone Won’t Win
Cannabis Marketing 3.0 is here, and the old playbook doesn’t work anymore. Social myths have collapsed, AI alone can’t save creative, and brands are losing customers because their websites feel like relics from 2017. These are the new realities of marketing in a rapidly changing industry where creativity, speed, data, and customer understanding must work together. The brave win. The passive fade. Here’s what actually drives growth now.
Why Customer Lifetime Value Should Drive Cannabis Marketing
Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.
