Cannabis Brands Kick Off the Holiday Season with Giving Tuesday

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Image: one photo / Shutterstock.com

December 1 is Giving Tuesday, a holiday created to highlight nonprofits and other organizations that work locally and globally to spread generosity and giving. The movement began in New York City in 2012 and has since flourished into an international event. “The movement continues to grow in year-over-year donation volume, reach, and impact—driving increased donations and behavior change,” said GivingTuesday.org.

“In 2019, at least $1.97 billion were donated in 24 hours [during Giving Tuesday] in the U.S. alone, with 13 percent of the adult population participating in some way—a record-setting day. Around the world, the majority of people aware of Giving Tuesday say that it has inspired them to be more generous,” the nonprofit added.

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It’s hard to quantify or overestimate the power of goodwill, particularly this year when the holidays will be so different, for so many. A gesture of kindness, big or small, can make a lot of difference to a friend or co-worker, neighbors or children, or those less fortunate—it’s the joy of giving that warms the heart and makes memories for years to come.

This year, which is like no other in our lifetime, is a real game-changer for charities and the people they benefit, though. It’s a diverse cross-section of Americans—including cannabis industry members—who keep giving. And thank goodness for that, because this year every dollar counts. The help you give will be warmly appreciated and remembered—so, give until it feels good.

Cannabis & Giving Tuesday

Vape manufacturer PAX Labs partnered with nonprofit Last Prisoner Project to host a fundraiser benefiting “more than 40,000-plus people in prison for cannabis offenses. Today and tomorrow, December 1–2, 2020, every donation of $25 or more will be entered to win one of twenty free PAX 3 Complete Kit cannabis vaporizers.”

The PAX fundraiser directly benefits LPP, which recently helped win clemency for America’s longest serving, non-violent cannabis offender, Richard DeLisi. Anyone who would like to donate for a chance to win one of the free PAX vape kits (or any amount) should visit PAX Giving Tuesday.

Edibles manufacturer MONDO Meds is offering a free jar of its CBD-infused powder supplement to firefighters, healthcare, and government workers. Each 4-ounce jar contains 150mg CBD in a rich, powdered formula that can be added to beverages or food. Front line workers may contact [email protected] to request a free jar ($40.00 MSRP), when they email a picture of their government ID and best delivery address.

With many essential workers serving on the front lines of multiple natural disasters and experiencing so much anxiety and stress, CBD brands are also making contributions aimed at showing appreciation to these heroes.

As an official Impact Sponsor for the Arthritis Foundation, Charlotte’s Web‘s CBDMEDIC brand will match individual donations made to the Arthritis Foundation on Giving Tuesday up to a total sum of $50,000. Those who donate $50 or more will receive a gift of CBDMEDIC’s Arthritis Aches and Pain Relief Cream.

“Especially in these uncertain times, due to the pandemic, it is vitally important that businesses and their brands step up and support nonprofits like the Arthritis Foundation this Giving Tuesday,” said Charlotte’s Web Chief Executive Officer Deanie Elsner, “We encourage everyone who is able to do so to give this Giving Tuesday to the Arthritis Foundation.”

If you would like to donate to the Arthritis Foundation as part of the CBDMEDIC fundraiser click here for more information.

Etain Health, New York’s only “family-run, women-owned and –operated, medical marijuana company” and lifestyle brand Buy Weed From Women (BWFW) have teamed up for a fundraiser to benefit “the Food Bank for New York, a nonprofit that has been working to end food poverty in New York’s five boroughs for over 36 years.”

The collaboration between Etain and BWFW has resulted in the Goods Box, a limited edition collection featuring BWFW merchandise including a “long-sleeve tee and face covering and more good surprises.” The box goes on sale December 3, at EtainHealth.com and proceeds will benefit the food bank.

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