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Data Analysis: The Consumer Demographics Driving Sales
As legal cannabis becomes increasingly accessible and popular in North America, more brands and retailers are trying to gain precise insights into who their...
A Targeted Approach to Cannabis Consumer Marketing
If the Hollywood stereotype of a typical cannabis consumer ever has been accurate, it certainly isn’t anymore. Over the past fifteen years, the social...
Exhibits, Booth Space, and Other Trade Show Expenses
The United States claims the global title when it comes to conference and exhibition space, with an aggregate of 73.7 million square feet, according...
What Will Cannabis Trade Shows Look Like in the Future?
The shows they are a-changin’. In size, scope, and venue, conferences, expos, and conventions will take on a new complexion going forward, starting this...
Cannabis Trade Show Strategies
After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021....
Insight from Trade Show Marketing Expert David Torres
As businesses prepare for 2022, questions remain about the status of cannabis trade shows in the coming year. From the challenges posed by the...
3 Ways to Break Cannabis Stigmas
Consumption has climbed to record rates in the U.S., but many consumers still harbor dated cannabis stigmas. Considering the decades of anti-cannabis messaging promulgated...
How to Advertise Cannabis on Premium Channels
Effective professional marketers know if you want to reach to a target audience, you need to meet them where they are. For cannabis marketers,...
2022 Cannabis Trade Shows Schedule
After a nearly two-year hiatus, cannabis trade shows, conferences, and expos are scheduled to return in 2022. The list below is not comprehensive because...
Let’s Make 2022 the Year of Marketing Collaboration
If there is one thing the past two years have taught us, it’s that we all need to work together. Contrary to Darwinian “survival...
