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Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Fake News, Media Panic, and the Viral Marketing of an Actual Virus
By the time this column is published it may seem pointless, as the Zombie COVID-19 Apocalypse has consumed most of the world. Don’t say...
Virtual 4/20 in 2020: We’re Living the Future of Cannabis Cross-Promotion
Celebrities that get high—they’re just like us. Especially when everyone is hunkered down, practicing “safer at home” protocols in an attempt to #FlattenTheCurve and...
Predictions about the Current and Future States of the Cannabis Market
Late last year, the MGO | ELLO Alliance launched its inaugural Cannabis 50, a selection of the pioneers, leaders, and innovators making a positive...
‘Deebo’ Delivers Cannabis on Fridays for Pineapple Express
HOLLYWOOD, Calif. – Cannabis delivery company Pineapple Express announced Tommy “Tiny” Lister---aka Deebo from 1995 classic movie “Friday”---will be delivering weed to four lucky...
Emotional Advertising Has Become the Cornerstone of Branding
As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
The State of Vape (Infographic)
In September 2019, reports of a mysterious respiratory illness
related to e-cigarettes and vaporizers began receiving widespread attention in
the United States. As the Centers for...
