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How to Build a Successful Collaboration
When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
11 Collaborations Done Right
The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...
Getting High on Social Media ROI
You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict...
The Power and Potential of Third-Party Marketplaces
Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis consumers. When shopping online...
2023 Cannabis Convention and Expo Schedule
Cannabis expos, conventions, trade shows, and conferences are the easiest way to connect with the industry’s biggest players, and 2023 boasts a lineup you...
4 Ways To Beat a Saturated Market
Anyone with a cannabis brand is well aware of how crowded the market has become. Despite continued growth, there are too many brands doing...
What’s in a Name? The Promise and Peril of Celebrity Partnerships
Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...
How to Sell Your Cannabis Beauty Brand This Holiday Season
The cannabis beauty market is hotter than ever, as evidenced by recent statistics. According to data gathered by New Frontier Data, 49 percent of...
How Are You Running a Business without a CRM?
In an industry generating billions of dollars in revenue, it’s surprising to learn nearly half of marketers have been working with less than $50,000...
How to Generate Hundreds of Qualified Leads
In today’s digital age, online advertising and search-engine marketing are essential tools of the marketing mix. From organic efforts such as content search engine...
