How these cannabis companies are building their brands.
These companies are spending big bucks on world-class, luxury creative firms to tell their story.
Company: Leafs by Snoop
Firm: Pentagram
Known for: Representing everything from architecture and interiors to products, posters, and books.
Clients: Verizon, MasterCard, The...
EYE HORTILUX adds Dedicated Sales Manager for Canada
(PRESS RELEASE) MENTOR, Ohio—Commercial and home hobby gardening in Canada is an expanding market where lighting is a key component to obtain the best results. To help serve the needs of that market, EYE...
Drama Over Las Vegas Recreational Sales Continues
Since Nevada residents voted to legalize recreational marijuana use in November, there has been conflicting info from authorities as to just exactly when sales will start.
Last week, a judge's ruling seemed to signal that recreational...
Cannabis Dispensary Provides Employment to Eager Job Seekers
MedMen’s latest dispensary receives 1,500 applications for twenty positions.
CULVER CITY, Calif–Cannabis firm MedMen will open its newest Southern California dispensary on Friday, June 30, in Santa Ana, California. According to MedMen, the facility will...
Goodwill Hunting: Philanthropy is a Win-Win for Companies and Communities
Positive word-of-mouth advertising is priceless, but the accolades must be earned. For instance, there’s lots of liquid dish soap, but only Dawn brand can save baby ducklings. Proctor & Gamble, Dawn’s manufacturer, has marketed...
Marijuana Updates: Mass. Lawmakers Approve Recreational Bill, Mexico Legalizes…
Recreational marijuana bill approved by Massachusetts Senate
Although recreational marijuana use was approved by the residents of Massachusetts, there has been some political bickering among lawmakers. The Massachusetts House recently voted to repeal and replace the laws approved...
How To Produce Advertising People Will Thank You For
The promotional products industry offers a million unique ways to promote a brand. According to Nancy Gudekunst, a master advertising specialist with Higher Promos, selecting the correct schwag requires knowing your audience, defining the...
PR Pros: Shawna McGregor puts Down Roots
Someone who understands how to place your brand or story in front of editors and on the best outlets for your markets–they can give you a valuable edge when building your brand. It’s a...
Officer Blames Marijuana in Philando Castile Death
Police Officer who shot Philando Castile claims he feared for his life after smelling marijuana.
The propaganda machine against marijuana has delivered a long list of outrageous claims over the years. Unfortunately, a police officer involved...
Lessons in Digital Marketing for Cannabis
What the cannabis industry can learn from another controversial and highly regulated industry.
Although Cannabis is legal in several states, the laws for advertising products containing THC are quite restrictive and vary significantly. Advertising constraints...
