SIMPLY BETTER BRANDS CORP. ANNOUNCES CLOSING OF FIRST TRANCHE OF PRIVATE PLACEMENT OF UNITS

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Simply Better Brands Logo (CNW Group/Simply Better Brands Corp)

VANCOUVER, BC – 

Simply Better Brands Corp. (“SBBC” or the “Company”) (TSXV: SBBC) (OTCQB: PKANF) is pleased to announce that it has closed the first tranche of its previously announced private placement and upsized on February 7, 2023 (the “Private Placement”). The Company issued a total of 20,020,000 units (“Units”) at ‎a price of $0.25 per Unit for gross proceeds of $5,005,000.  Each Unit consisted of one common share of SBBC (“Common Share”) and one-half of one ‎common share purchase warrant (“Warrant”).  Each whole Warrant entitles the holder to acquire one Common ‎Share for a period of two years following the closing of the financing at an exercise price ‎of $0.45 per Common Share.  All securities issued in connection with this private ‎placement are subject to a four-month hold period.‎

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‎It is anticipated that the net proceeds of the Private Placement will be used for new product development, channel expansion, geographic expansion, debt reduction and general corporate working capital purposes.

Finders acting in connection with the private placement received fees in the aggregate amount of ‎‎$338,100 and 1,352,400 non-transferable finder’s warrants. Each finder’s warrant may be exercised to acquire one ‎Unit at a price of $0.25 per Unit until February 14, 2025.

Insider (and entities controlled by insiders) participated in the placement for a total of approximately ‎$175,000.  A portion of the Private Placement constituted a related party transaction within the ‎meaning of TSX Venture Exchange Policy 5.9 and Multilateral Instrument 61-101 (“MI 61-‎‎101”) as certain insiders of the Company subscribed for an aggregate of 700,000 Units pursuant ‎to the Private Placement. The Company is relying on the exemptions from the valuation and minority ‎shareholder approval requirements of MI 61-101 contained in sections 5.5(b) and 5.7(1)(a) of MI ‎‎61-101, as the fair market value of the participation in the Private Placement by insiders does not exceed ‎‎25% of the market capitalization of the Company, as determined in accordance with MI 61-101. ‎The Company did not file a material change report in respect of the related party transaction at ‎least 21 days before the closing of the Private Placement, which the Company deems reasonable in the ‎circumstances in order to complete the Private Placement in an expeditious manner.‎

All securities issued in connection with the Private Placement will not be able to be traded in Canada, or ‎‎through the facilities of the TSX Venture Exchange, for a period of four months and one day ‎‎from the date of closing.‎ The Private Placement is subject to final TSX Venture Exchange acceptance.‎

We expect to close on the second tranche of the private placement for gross proceeds ‎of approximately $1,995,000, on or about February 21, 2023.‎

This news release does not constitute an offer to sell or a solicitation of an offer to buy nor shall ‎there be any sale of any securities in any jurisdiction in which such offer, solicitation, or sale would ‎be unlawful including any of the securities in the United States of America. The securities have not ‎been and will not be registered under the United States Securities Act of 1933, as amended (the ‎‎”1933 Act”), or any state securities laws and may not be offered or sold within the United States or ‎to, or for account or benefit of, U.S. Persons (as defined in Regulation S under the 1933 Act) ‎unless registered under the 1933 Act and applicable state securities laws, or an exemption from ‎such registration requirements is available.‎

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company’s mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including CBD, plant-based food and beverage, and the global pet care and skin care industries. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

Certain statements contained in this news release constitute “forward-looking information” and “forward looking statements” as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company’s financial condition and development plans do not change as a result of unforeseen events, the impact of the COVID-19 pandemic, the regulatory climate in which the Company operates, and the Company’s ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to the intended use of proceeds from the Private Placement and anticipated closing of the second tranche.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company’s financial condition and development plans change, ability to obtain necessary regulatory approvals for the transaction, as well as the other risks and uncertainties applicable to the CBD or broader wellness industries and to the Company, and as set forth in the Company’s annual information form available under the Company’s profile at www.sedar.com.

There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

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