© 2025 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Incunabulum LLC.
Marketing: 3 Ways to Ensure Your Brand Stands Out
The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
Three Powerful Strategies for Attracting New Customers
During a tumultuous year that sent thousands of traditional retailers and brands reeling, legal cannabis emerged as a dark horse in the U.S. consumer...
Red White & Bloom’s Brad Rogers on Building a Cannabis Brand
Brad Rogers learned about the potency of brand equity early in his career, long before the first sale of legal cannabis took place in...
For Effective SMS Marketing, Pick the Right Approach
Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
YouTube Changes Monetization Policy, but Will Cannabis Channels Benefit?
SAN BRUNO, Calif. – YouTube was created in 2005 and quickly became ingrained in our culture. It is now the most popular platform to...
Cannabis Marketing 101: SMS Text Messaging
Compared to virtual concerts and live-streamed yoga, SMS text marketing has been around for a while, yet it remains a powerful tool for product...
What Does Credibility Look Like in 2021?
Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
Cannabis Marketing 101: Improve Communications with This Expert Advice
The ultimate goal in marketing and advertising is to influence consumer perception and behavior. To accomplish this, marketers must understand their target audience. Knowing...
