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Top Cannabis PR and Marketing Agencies
Public relations (PR) and marketing are related but distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is...
Building a Bank of Trust with Communication
It’s an unfortunate fact that today we live in an age of rampant mistrust. Thanks to social media and digital communication, misinformation is easy...
The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...
3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
The Future of B2B Marketing
Let’s address the elephant in the room: Some people think business-to-business (B2B) marketing is dull and tedious. Compared to consumer marketing, you’re dealing with...
11 Clever Marketing Campaigns with Serious ROI
Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return...
Networking: Playing the Long Game the Right Way
The cannabis industry may be growing rapidly, but it remains a close-knit professional community where who you know matters. Ancillary businesses—also known as non-plant-touching...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
Executive Insight with Cannabis Bank President Carole McCormick
Only a few years ago, financial services were a rare luxury for cannabis companies in the United States. Few were able to secure even...
The Evolution of Cannabis Banking
When it first hit my desk several years ago, the idea of “cannabis banking” was much different from what the industry knows today. At...
