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Networking: Playing the Long Game the Right Way
The cannabis industry may be growing rapidly, but it remains a close-knit professional community where who you know matters. Ancillary businesses—also known as non-plant-touching...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
Executive Insight with Cannabis Bank President Carole McCormick
Only a few years ago, financial services were a rare luxury for cannabis companies in the United States. Few were able to secure even...
The Evolution of Cannabis Banking
When it first hit my desk several years ago, the idea of “cannabis banking” was much different from what the industry knows today. At...
Embracing Employee Stock Ownership Plans
Successful cannabis businesses are strategic, savvy, and clever. They have to be, don’t they? With harsh regulations like Internal Revenue Code (IRC) Section 280E,...
Blending a Modern Approach With Traditional PR Strategies
Succeeding in today’s fast-paced communications environment requires a tactful integration of traditional and modern public relations (PR) strategies, especially for brands interested in maximizing...
Leaning on Tech for Successful Cannabis Advertising Strategies
Advertising in regulated markets requires more than creativity and compliance. As the industry’s footprint grows across the country, brands face the challenge of standing...
The Scarlet Ledger
The legal cannabis industry in the United States is expected to generate between $31 billion and $34 billion in revenue during 2024 and $87...
8 Things to Know About Cannabis REITs
Real estate investment trusts (REITs) have become popular among investors seeking to diversify their portfolios and gain exposure to real estate without the hassle...
Why Cannabis Will Thrive in Europe
In most industries, companies in Europe and the United States see eye to eye and have an interdependent relationship. In the brief history of...
