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SAFER Banking is No Magic Bullet

When the Secure and Fair Enforcement (SAFE) Banking Act was introduced in 2017, both Democrats and Republicans were optimistic Congress would pass the bill,...
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Demystifying Your Market with Zero-Party Data

From a brand’s perspective, understanding consumer preferences and behaviors is paramount. Market researchers hold the key to unlocking these mysteries through “zero-party” data, the...
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Cannabis Executive Salaries Are Soaring into 2024

NEW YORK – Chief executive officers at the largest cannabis companies by revenue have moved past the $400,000 base salary threshold with annual salaries...
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United Weed Stand: Managing the Growing Presence of Unions

In September, an administrative court ordered a Massachusetts dispensary operator to bargain with a labor union. Employees of the Insa dispensary in Salem voted...
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Cash Burn or Trust Earn: The Cannabis Investor’s Dilemma

This year has been ensnared in a financial bear hug nobody ordered, and the cash tides won’t turn unless we smash some barriers. Sure, you...
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Jason Wild Unleashed

In challenging times, people often turn to iconoclasts to blaze new trails. While the industry is at a difficult crossroads, there are few figures...
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Capital Markets Are Down but Not Quite Dead

NEW YORK – A potent concoction of slowing capital markets and inactivity in Washington D.C. bears the majority of blame for the industry’s lackluster...
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8 Ingredients for Marketing Success

Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are various tools...
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Q&A with Wana Brands CFO Sandy Li

In July, industry behemoths Trulieve Cannabis Corp. and WM Technology (parent company of Weedmaps) experienced a C-suite shakeup when their chief financial officers resigned....
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Defying Digital: The Resilience of Print Advertising in the Modern Age

The average person spends more than six hours online each day. Who has time to read magazines? It turns out a lot of people still...

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