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Is Party Sponsorship a Viable Path to B2B Brand Awareness?
It’s no secret that trade shows extend far beyond the speaker stages and expo halls. Ask the majority of professionals where the real deals...
Here’s What Brands Need to Know About Earned Media
Whether your business is in cannabis or automobiles, earned media is an integral part of sales and growth. You’ve probably participated in it without...
How to Avoid and Work Around Banned Social Media Accounts
As one of the most powerful social media platforms, Instagram is a major opportunity for cannabis businesses to find and interact with their target...
5 Essential Tips for Your Big Return to In-Person Conferences
The onset of the COVID-19 pandemic turned life upside down, especially when it related to work. Work-from-home became the new norm, with Zoom and...
Creating and Leveraging Quality Cannabis Photography
Imagery is one of our most compelling visual marketing tools, it’s a powerful mechanism to influence people instantly. But without the right photography, businesses...
The Key to Brand Differentiation
With decreasing stigma and a growing consumer base, demand for cannabis is spiking nationwide. While this is promising news for the industry as a...
Got Luxury Products? Target Millennials
Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...
Why Cannabis Companies Need a Digital Presence
Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...
How to Advertise CBD Products with Major League Baseball
Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...
How Trade Shows Can Remain Relevant
Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
