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Divide and Conquer the Market
At the beginning of 2022, the economy took a turn for the worse. A number of factors contributed — the end of pandemic economic...
Finding the Flower Within the Weeds
The green rush for cannabis ignited by adult-use legalization in Colorado and Washington state ten years ago has more and more companies looking to...
Adult Use Is Transforming Customer Dynamics Across the Country
As medical cannabis markets expand to include adult use, history shows demand soars. Brands and dispensaries need to move quickly to capitalize on this...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
Packaging: The Finishing Touch
Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...
3 Big Marketing Missteps to Avoid in New and Emerging Markets
A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...
5 Iconic Brands with Staying Power
What will the most meaningful cannabis brands of the future look like? How will we consume them, and what will they taste like? What...
Is the Cannabis B2B Trade Show Model Broken? Can It Be Fixed?
Somewhere between the onslaught of COVID-19 and the looming threat of recession in 2022, the allure of business-to-business trade shows dimmed. Hard-hit by pandemic...
The Inflection Point for Cannabis Brands Is upon Us
On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...
Cannabis Brands Find Success with Social Media Alternative Cameo
Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...
