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5 Dos and Don’ts for Dispensary Loyalty Programs
The cannabis retail market is getting crowded, making it more difficult and expensive to attract new customers every year in established markets. Implementing a...
Beyond the Basics of Branding
Red Antler, named for the fastest-growing cells in the animal kingdom, is a brand-building agency that focuses on startups. In fact, the company often...
Data: Getting the Right Message to the Right Audience
In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...
Brand Relations: Creating the Story
During the early days of legalization, consumers were enthusiastic about purchasing an eighth of dry flower in a baggie. Over the past decade, their...
Brand Strategies That Work
One could be forgiven for thinking the concept of branding was created in smoky Madison Avenue offices in the 1950s by iconic ad men...
How Your CBD Marketing Plan Can Cure Advertising Pain Points
In a world where people are increasingly looking for natural remedies to treat their ailments, cannabidiol (CBD) is becoming the go-to choice across numerous...
4 Ways Brands Can Dominate Social Media in 2022
Social media is a pillar of the marketing mix for businesses wishing to cultivate customer relationships. Facebook, Instagram, YouTube, Pinterest, LinkedIn, Snapchat, and now...
What Is Cannabis Culture in 2022?
Long before cannabis legalization began to take hold in the United States, a primordial soup of marijuana stereotypes and medical advocates were the primary...
5 Best Digital Marketing Trends to Tap This Year
Venture capitalists are showing serious interest in the cannabis industry, and for good reason. The majority of Americans support legalization. New York, New Mexico,...
3 Industry Brands That Treat Each Day like Earth Day
There is no single issue on this planet that affects humanity as a whole more than the environment. Climate change due to our carbon...
