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The Herbary Succeeds with Vintage Apothecary Charm
With deep apothecary cabinets, scalloped-tile ceilings, marble countertops, and sketches that could as easily adorn a botanist’s notebook as dispensary walls, Canadian chain The...
Green Qween Embraces the LGBTQ+ Community with Style
While cannabis stores in much of the country need to serve a broad customer base within a defined radius, retailers in mature, saturated markets...
The Popularity of Flower is Declining in Regulated Markets
THC potency, effect, and price dominate the decision-making process at retail counters in regulated markets, but the next generation of consumers is moving away...
18 Brand Aesthetics We Love
Packaging has been a critical component of commerce for millennia. From the earliest days of trade and barter, people have used a variety of...
Keeping a CBD Brand Relevant with and without Federal Guidance
High prices and a lack of noticeable effects have stopped nearly 20 percent of consumers from continuing their cannabidiol (CBD) regimen. However, savvy brands...
Packaging: Beyond the Aesthetics
Brands long have recognized the importance of packaging as a means of conveying their ethos, brand promise, and moral compass. Packaging plays a significant...
How Many SKUs Should You Stock?
One of the key aspects of building a successful dispensary is creating a strong retail experience for consumers. This includes optimizing the store’s product...
Is Hemp is a Threat to the Tobacco Industry?
For decades, the tobacco industry has been a worldwide behemoth, racking up billions of dollars in revenue and boasting marketing with a far-reaching impact...
The Disruptive Beverage Maker That’s Bubbling with Originality
Perhaps more than any other consumer-packaged-goods form factor, the beverage category has a tendency to follow trends. The once-fringe sparkling water brand LaCroix capitalized...
9 of the Latest AI Tools for Cannabis Marketers
Artificial intelligence (AI) is beginning to feel like the next seismic technological shift, steadily pouring into every facet of modern life—business, art, education, politics,...
