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Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
Five Key Lessons for Running a Successful Podcast
My podcast obsession began more than a decade ago, with a comic-book-focused show called iFanboy. The hosts, Ron Richard, Conor Kilpatrick, and Josh Flanagan,...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Space Picks Becomes First Brand to Launch Cannabis Into Space
TULSA, Okla. – Until very recently the idea of cannabis in space would seem ludicrous. Now, only months after SpaceX announced a plan to...
How Market Dynamics Determine Consumer Choices
A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested in a...
Sous Social: Cannabis Chef Monica Lo’s Top Social Media Tips
Chef, photographer, and creative director Monica Lo cooks up an enticing mix of Asian-inspired infused cuisine, cannabis history, and educational information on her blog...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions
I have to admit it: Underneath my hip Southern California
urban-chic exterior, I am a sucker for the holidays. I love fireworks on
Independence Day, turkey...