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How Market Dynamics Determine Consumer Choices
A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested in a...
Sous Social: Cannabis Chef Monica Lo’s Top Social Media Tips
Chef, photographer, and creative director Monica Lo cooks up an enticing mix of Asian-inspired infused cuisine, cannabis history, and educational information on her blog...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions
I have to admit it: Underneath my hip Southern California
urban-chic exterior, I am a sucker for the holidays. I love fireworks on
Independence Day, turkey...
20 Brands With Packaging That’s Outside the Box
While every aspect of the cannabis industry has undergone
major changes in the past five years, none have been more radical than those in
retail packaging....
How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity
The world of cannabis is growing up. Consumers are savvy and
sophisticated, and they want more than just being able to buy products they
like. Today’s...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
How Successful Executives Deal with Cannabis Trade Shows
Several months back we spoke to successful cannabis executives about how they handled traveling for work. Traveling to events is only half the battle....
