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Leveraging SEO to Grow your Cannabiz
Ah yes, SEO: the website marketing strategy every business knows it needs but few know how to leverage.
Since Google’s rise to search engine domination,...
Hoban Law Group Produces First National Cannabis TV Ad
The first national television ad to include the term "cannabis" has been produced by Hoban Law Group and is currently airing on major networks...
In-flight Cannabis Advertising Starts to Take Off
IN THE AIR—Cannabis advertisers are taking to the skies, with two marijuana businesses recently introducing in-flight advertising on Allegiant Airlines and Virgin America.
In June,...
Weedmaps Puts up Billboards in Michigan With “Weed Facts”
Weedmaps is taking out ads on billboards in Michigan.
Many of us have enjoyed the quirky Snapple facts under the bottom of their bottle caps....
Marijuana PR Pros: Jim Walsh
“I’m inspired daily by the creative entrepreneurs I work with," said industry PR professional Jim Walsh. "The common thread among my clients is cohesive...
Marijuana Advocate Evan Nison, Owner and Founder of NisonCo
For most of Evan Nison’s adult life he’s been involved in drug law reform advocacy and the cannabis industry. He began as solely a...
Meet Liz Rudner, Co-Founder, MoonMan’s Mistress
Before joining the cannabis industry a few years ago, Liz “The Mistress,” “Creative Sorceress,” Rudner was a creative design professional working as a Visual...
A Trip to Nugville
Branding on The Nug Nation, ‘where cannabis comes to life.’
Quasi-legality and complex restrictions prevent cannabis businesses from accessing mainstream advertising platforms. Over the past...
Goodwill Hunting: Philanthropy is a Win-Win for Companies and Communities
Positive word-of-mouth advertising is priceless, but the accolades must be earned. For instance, there’s lots of liquid dish soap, but only Dawn brand can...
Profiles in Cannabis Marketing
People, firms, brands and stories.
Branding is often a journey of self-discovery, and the journey has many paths, pitfalls, and traps to navigate. Without a doubt,...