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Adult Use Is Transforming Customer Dynamics Across the Country
As medical cannabis markets expand to include adult use, history shows demand soars. Brands and dispensaries need to move quickly to capitalize on this...
How to Successfully Navigate an IRS Audit in the Cannabis Industry
IRS audits involving the Bank Secrecy Act (BSA) and the infamous tax code 280E are ramping up throughout the nation, and if operators aren’t...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
Packaging: The Finishing Touch
Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...
Tax Breaks Remain Elusive
Of all the challenges cannabis companies face as they fight for survival and market share in 2022, the tax man remains one of the...
7 Cannabis Schools for Continuing and Professional Education
Successful entrepreneurship is characterized by adaptability. As the cannabis industry continues to expand, many skilled professionals are applying their traditional business experience and acumen...
Breaking Up: How to Respond When an Employee Quits
The multi-billion-dollar domestic cannabis industry is relatively small with fewer than a half-million people employed. With a limited talent pool and a steep learning...
3 Big Marketing Missteps to Avoid in New and Emerging Markets
A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...
The Inflection Point for Cannabis Brands Is upon Us
On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...
Cannabis Brands Find Success with Social Media Alternative Cameo
Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...