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Beyond the Basics of Branding
Red Antler, named for the fastest-growing cells in the animal kingdom, is a brand-building agency that focuses on startups. In fact, the company often...
Data: Getting the Right Message to the Right Audience
In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...
Brand Relations: Creating the Story
During the early days of legalization, consumers were enthusiastic about purchasing an eighth of dry flower in a baggie. Over the past decade, their...
Brand Strategies That Work
One could be forgiven for thinking the concept of branding was created in smoky Madison Avenue offices in the 1950s by iconic ad men...
How Your CBD Marketing Plan Can Cure Advertising Pain Points
In a world where people are increasingly looking for natural remedies to treat their ailments, cannabidiol (CBD) is becoming the go-to choice across numerous...
4 Ways Brands Can Dominate Social Media in 2022
Social media is a pillar of the marketing mix for businesses wishing to cultivate customer relationships. Facebook, Instagram, YouTube, Pinterest, LinkedIn, Snapchat, and now...
The mg List: 15 Industry-Leading Investment Firms
Investment dollars can be hard to come by in a tightly regulated, federally illegal industry. These firms are changing the game, offering operators of...
SEC Puts SPACs on Notice for More Regulations to Protect Investors
The financial world was aflutter in early April when the Securities and Exchange Commission took aim at special purpose acquisition companies (SPACs), saying additional...
Show Me the Money in the Wave of Fat-Capital Investing
Mergers and acquisitions are a lot like royal marriages: They’re founded not on affinity but on long-term mutual benefit, and a successful coupling in...
How to Find and Utilize Investment in the Cannabis Industry
In an industry where many traditional sources of business capital are off-limits, funding your dreams often requires a bit of help. The world of...
