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Shifting Behaviors Drive Marketing Opportunities
The events of 2020 fundamentally altered consumer behavior and, in turn, the cannabis industry. To be fair, we knew last year would be transformative...
Human Resources Advice for Launching and Scaling Up
Despite the pandemic, cannabis sales are skyrocketing. Americans spent more than $18 billion on cannabis products in 2020—a 71-percent increase over 2019 revenues. Many...
Marketing: 3 Ways to Ensure Your Brand Stands Out
The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
Three Powerful Strategies for Attracting New Customers
During a tumultuous year that sent thousands of traditional retailers and brands reeling, legal cannabis emerged as a dark horse in the U.S. consumer...
How to Approach the European Cannabis Market
With the American cannabis industry in full-scale growth mode, many companies are in a mad dash to gain a foothold from coast to coast....
Red White & Bloom’s Brad Rogers on Building a Cannabis Brand
Brad Rogers learned about the potency of brand equity early in his career, long before the first sale of legal cannabis took place in...
For Effective SMS Marketing, Pick the Right Approach
Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...
Canadian Exchanges Offer Proving Ground for Cannabis Stock
When the tech industry and the web took off like a rocket in the 1990s, I was a technology editor at Wired. I listened...
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
