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How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
14 Cannabis Brand Archetypes
While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...
6 Ways to Retain Your Best Employees
The cannabis industry is in a unique position as decades of prohibition give way to spreading legalization. Today, cannabis is far and away the...
How to Manage a Corporate Social Responsibility Program
Last October, I led La Voz reporter Ernest Gurul on a tour of the Lightshade retail location in Denver’s diverse Montbello neighborhood. Gurul’s visit...
A Solution for the Cannabis Advertising Obstacle
As more states legalize recreational and medicinal marijuana and legislators eye legalization on a federal level, cannabis entrepreneurs are poised to see a sharp...
We Must Rebrand the Cannabis Industry to Achieve Legalization
Despite an increasing number of states legalizing cannabis, the plant retains a misleading and potentially dangerous reputation. The negative history, lingering stigma, and misconceptions...
Managing Cash Flow Cycles
An old friend of mine is a successful Silicon Valley investor and venture capitalist. When I recently asked him what he expects of the...
Socrates Rosenfeld Is Empowering the Supply Chain and Consumers
Compared to every other legal retail industry, shopping for cannabis products can be a confusing, frustrating experience for consumers, who must wade through ever-changing...
Insider Tips for Social Media Success
Social media is leveling the playing field, providing reach and data previously available only to the cognoscenti. Enthusiasts of all stripes who have immersed...
The Cannabis Industry Is in a Consolidation Phase
I’ve had the good fortune of speaking at several cannabis conferences, usually pontificating on the subjects of branding and marketing. I often began with...