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How to Approach the European Cannabis Market
With the American cannabis industry in full-scale growth mode, many companies are in a mad dash to gain a foothold from coast to coast....
Red White & Bloom’s Brad Rogers on Building a Cannabis Brand
Brad Rogers learned about the potency of brand equity early in his career, long before the first sale of legal cannabis took place in...
For Effective SMS Marketing, Pick the Right Approach
Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...
Canadian Exchanges Offer Proving Ground for Cannabis Stock
When the tech industry and the web took off like a rocket in the 1990s, I was a technology editor at Wired. I listened...
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
Green Economy | Cannabis Industry Financial News April 9, 2021
Greenlane, KushCo Merge
Global house of brands Greenlane Holdings, Inc. and ancillary products and services provider KushCo Holdings, Inc. merged in March. As part of...
Inequity in Cannabis Spurs Creation of New Equity Trade Certification Mark
SAN FRANCISCO – The United States Patent and Trademark Office (USPTO) granted trademark registration to Original Equity Group (OEG) for its EQUITY TRADE certification...
YouTube Changes Monetization Policy, but Will Cannabis Channels Benefit?
SAN BRUNO, Calif. – YouTube was created in 2005 and quickly became ingrained in our culture. It is now the most popular platform to...
How Robots, Drones, and Other Mechanisms Are Changing the Way We Work
For an industry that sprang from remote mountain farms and rundown warehouses, the cannabis industry has come a long way over the past decade...