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Sometimes the Packaging Is the Product
How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...
Surviving the Harsh Realities of Branding
A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...
How 401(k)s Can Benefit Cannabis Company Employees and Employers
As the cannabis industry matures and companies grow, acquiring and retaining talent is becoming more competitive. To adapt, companies must adopt incentives employees seek,...
Making the Message Memorable: Marketing Tips for a Highly Regulated Industry
In a highly competitive industry, memorable brands win. Creating a lasting impression in consumers’ minds requires no small amount of outside-the-box thinking—not necessarily “out...
Purple Line Media’s Strategic Approach: Half Rebel, Half Remodeler
Many cannabis entrepreneurs take pride in bucking traditions of the mainstream business world. Sometimes, though, it’s better to tweak a norm than outright defy...
Big Tobacco, Pharma, and Alcohol are All-in on Cannabis: What Now?
Until recently, the popular photoshopped carton of Marlboro cigarettes—with a serrated cannabis leaf in place of Philip Morris International’s gilded crest—was little more than...
High Times Acquires Spannabis for $7+ Million
LOS ANGELES – Hightimes Holding Corp., parent company of High Times magazine, has acquired Feria Del Cáñamo S.L., doing business as the trade and...
Cannabis Brands Go Hollywood for Celebrity Events
HOLLYWOOD, Calif–With the 2019 awards season underway, cannabis branding is coming down the red carpet alongside mainstream luxury and entertainment brands, basking in the...
To Appeal to Real-World Women, Ditch the Stereotypes
It’s another day at the office, and I’m staring at a request-for-proposal that states the brand’s goal is “to empower soccer moms.” My skin...
The Year in Review: Cannabis Industry Highlights for 2018
It was quite an eventful year for the cannabis industry. New markets came online, federal laws changed, and the industry became more mainstream than...
