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Employee Handbooks: A Guide for Cannabis Employers
For any business just getting started with employment policies and procedures, the prospect of drafting an employee handbook can be intimidating. Horror stories about...
Shine Papers Mines Digital Gold With ‘Shine Day’ Annual Promotion
With its twenty-four-karat gold rolling papers crafted from edible gold, standing apart from the crowd is something Shine Papers does very well. Which is...
Social Media Marketing: How Cannabis Companies Reach the Masses
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The late, great screenwriter and novelist William Goldman famously quipped, “Nobody knows anything... Not one person in the entire motion picture...
Embrace Social Media to Tell Your Brand’s Story
In a 2015 global research work, marketing professor Neil Granitz of California State University Fullerton wrote about the ways in which people interpret their...
‘Big Data’ Gets Bigger
Data will power the future of the cannabis industry. Two recent high-profile partnerships highlight the value of accurate consumer insight.
In one, cannabis data analytics...
Terpenes: The Secret Sauce for Marketing Cannabis
“Terpenes” is a term thrown around a lot in cannabis circles, although not everyone knows what they are. But if you’ve taken a walk...
That High Couple Share Their Top YouTube Tips
What are your tips for creating a successful YouTube channel?
The two most important things for anyone starting out on YouTube (or any platform) are...
Green With Envy Over Greenlane’s Corporate Culture
According to Simon Sinek, corporate culture guru and author of Start With Why, “Your company doesn’t have a culture. It is culture.” With that...
In Cannabis Branding and Marketing, Expertise Counts
I recently was listening to an investors conference call for a large company in the cannabis sector when suddenly I had an epiphany.
I have...
Cannabis Influencer Kitty Kitty Bang Bang Shares Her Top Tips
Kitty Kitty Bang Bang (@bangkittybang) is a cannabis influencer, advocate, entertainer, model, photographer, and stylist. Her background in performance and musical theater is evident...