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How Joyful Marketing is Transforming Brand-Consumer Relationships
Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s...
Why Women Are the Power Players in Cannabis — As Consumers and Entrepreneurs
A report released by the National Institute on Drug Abuse (NIDA, a division of the National Institutes of Health) in 2024 confirmed what many...
How Cannabis Brands Can Win Women’s Trust
As competition for consumers heats up and margins continue to erode, it’s never been more important for brands to understand their consumers. No longer...
Captive Insurance for Cannabis: Is Self-Insurance Right for You?
While forty-seven states and the District of Columbia allow the use of medical marijuana and twenty-four states and the district have okayed recreational use,...
Dr. Chanda Macias: Championing Cannabis, Women’s Empowerment & Healthcare
“The world would look like peace if cannabis were legalized internationally,” said Chanda Macias, PhD, a biomedical researcher, medical cannabis trailblazer, and passionate advocate...
How to Get Media Coverage: PR Strategies That Work
According to Muck Rack’s State of Journalism 2024, 46 percent of journalists receive more than thirty pitches per week; 49 percent say they seldom...
7 Secrets for Successful Cannabis PR Campaigns
A strong public relations (PR) strategy can elevate a brand, strengthen consumer trust, and address the unique challenges cannabis companies face every day. But...
How 401(k) Plans Can Boost Employee Retention in the Cannabis Industry
Despite an increase in market growth, the cannabis industry continues to grapple with a stagnant job market. Over the past three years, according to...
The Key to Repeat Customers: Implementing a Dispensary Loyalty Program
Historically, customer retention at dispensaries is sub-optimal, making the issue a continuing concern for operators nationwide. A Happy Cabbage study found over a five-year...
Standard Wellness Names Tiana Arriaga Vice President of Product & Marketing
CLEVELAND -- Standard Wellness Holdings LLC, a leading multi-state cannabis operator, appointed Tiana Arriaga Vice President of Product & Marketing. In this role, she will be responsible for...
