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Rewriting the Rules: Women and the New Cannabis Market
The legal cannabis industry traditionally has been overwhelmingly male-dominated in leadership, marketing, and consumer base. But as more women enter the space — or...
Say It with Weed: Edible Arrangements® Bites into Hemp
ATLANTA – The company that rules the market in fruit bouquets has branched into a wholly different kind of deliverable treat. Edible Brands®, the...
The Satisfaction Gap: Women and Men Experience Cannabis Differently
Cannabis is personal. That’s something we’ve learned through years of analyzing consumer data at Jointly. Traditionally, the industry has been male-dominated, from executive leadership...
Empowered Women: Jackie Howze
Jackie Howze is a passionate advocate for the transformative power of the plant. As assistant manager at The Artist Tree in West Hollywood, California,...
The Next Wave in Cannabis Retail: Smart Stores
The American retail sector is experiencing a structural shift and redefining how consumer packaged goods brands and retailers approach advertising and marketing. Advanced technologies...
Weed Measurements, Weights, Cost, and Slang for 2025
New to cannabis? Let’s get you up to speed so you know exactly how to hunt down the best flower — which, as your...
Cannabis Loyalty Programs: Strategies to Keep Customers Coming Back
Loyalty programs are no longer novelties. As dispensaries and brands vie for consumer attention in increasingly crowded markets with minuscule margins, engaging cannabis loyalty programs separate the haves from the have-nots when it comes to repeat business.
Empowered Women: Justine Johnson
Justine Johnson is a budtender at March and Ash’s Mission Valley, California, location.
Her personal journey to find relief inspired a passion for helping other...
From Budtender to Brand President
In 2019, I left a well-paying corporate career to work as a budtender in Denver. People thought I was nuts, trading in my comfortable...
Executive Insight with RAW Rolling Papers CEO Josh Kesselman
Of all the challenges companies face in the competitive United States market, building brand allegiance is one of the most daunting. Consumers, both new-to-the-plant...
