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Customer browsing products at a modern cannabis dispensary counter with a digital menu display in the foreground and staff assisting shoppers in the background.

How Curated Menus Drive Cannabis Retail Differentiation

With price compression squeezing margins, more dispensaries are shifting away from discount-driven strategies and toward curated menus that create real differentiation. By focusing on relevance, selection, and customer value, retailers are carving out a competitive edge in saturated markets.
Marie Saloum seated beside a vibrant floral arrangement, wearing elegant jewelry and a black polka-dot dress, inside her office space featured in Executive Insight by Macey Wolfer.

Marie Saloum

GreenPharms CEO brings heart, hustle, and a fresh vision to cannabis entrepreneurship. Growing up in Los Angeles, Marie Saloum was no stranger to recreational cannabis. Even before California voters legalized adult use in 2016, the plant was everywhere. Her interest in medical applications came later, after her husband was injured in a vehicle-rollover accident.

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