Tag: email marketing

Most dispensaries built loyalty programs to reward repeat shoppers. Along the way, many also built something even more valuable: a direct email audience made up of the customers most likely to spend, return, and pay attention. In an era of AI-assisted shopping and increasingly fragmented discovery, owned channels may be one of the few direct customer relationships retailers truly control.

ThrivePOP creates marketing that pops. "We understand the ins and outs of the cannabis industry. Your business is a big deal, and you deserve a...

I’m just going to be blunt: Nobody wants to read your marketing email. Consider the average inbox. Whether the account is personal or corporate, it...

Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are various tools...