Green Lane Communication | mg Magazine – Premier B2B Cannabis Magazine

A hand moves a chess piece on a wooden chessboard, symbolizing strategic planning in cannabis public relations and earned media.

5 Essential Strategies from Leading Cannabis PR Agencies

Marketing Sue Dehnam

As the cannabis industry matures, PR and marketing demand greater discipline, credibility, and accountability. We asked a group of respected agencies to share what operators need to know about earned media, attribution, trust-building, and sustainable growth and how to make smarter decisions in a regulated market.

Two professionals in conversation at a café, illustrating trust-based public relations and relationship-driven communication.

Green Lane Communication on Trust and Credibility in Cannabis PR

Marketing Sue Dehnam

Green Lane Communication makes the case for trust-first public relations — where credibility, preparation, and respect for the press matter more than shortcuts, hype, or empty promises.

Television,Streaming,,Tv,Broadcast.,Multimedia,Wall,Concept.

Entertainment and Media’s Role in Shaping the Cannabis Industry

Media Michael Mejer

Changes in public depictions of the plant and those who enjoy it are playing a pivotal role in shaping consumers’ outlook and behavior. From...

Tech Jam: A High Tech Kickoff Party Photo Gallery

Events Staff

Cannabis Week in Las Vegas, occurring every year during MJBizCon, has become the mecca of industry-specific gatherings. While plenty of conversation and pitches occur...