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To Appeal to Real-World Women, Ditch the Stereotypes

It’s another day at the office, and I’m staring at a request-for-proposal that states the brand’s goal is “to empower soccer moms.” My skin...

Hippo Packaging’s Kary Radestock Gets It All Wrapped Up

Hippo Packaging’s Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences. With attention to detail, innovative packaging and branding...

The Colorful Story of Jakprints’ Dameon Guess, Printing and Packaging Pro

Without access to a time machine, it’s impossible to go back and tell your younger self a fiery love for skateboarding, performing music, and...

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