©2026 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission.
Tag: programmatic advertising
Why Customer Lifetime Value Should Drive Cannabis Marketing
Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.
A Targeted Approach to Cannabis Consumer Marketing
If the Hollywood stereotype of a typical cannabis consumer ever has been accurate, it certainly isn’t anymore. Over the past fifteen years, the social...
How to Advertise Cannabis on Premium Channels
Effective professional marketers know if you want to reach to a target audience, you need to meet them where they are. For cannabis marketers,...
How to Construct a Dispensary Marketing Budget
In business, every expense is—or should be—a calculated investment. Typically, expenditures are based on their predicted effect on the bottom line and estimated as...
Stand Out with Digital Marketing
By 2025, the CBD consumer market is projected to generate more than $26 billion in revenue. That means more product selection, but also more...