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Four people clink colorful sparkling beverages in elegant glassware at a warm, upscale setting, symbolizing the shift toward low- and no-alcohol and cannabis-infused drink trends.

Alcohol Sales Slide While Cannabis Drinks Surge Toward $2.8B Market

Cannabis beverages are stepping into the spotlight while alcohol consumption rapidly falls as Americans rethink their drinking habits. A new report forecasts U.S. cannabis drink sales will reach $2.8 billion by 2028, growing nearly seven times faster than alcohol. From infused seltzers to low-dose tonics promising relaxation or recovery, innovation is bubbling across the category as health-conscious and budget-minded consumers seek alternatives to traditional beer, wine, and spirits.

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