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Tag: work hacks
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
5 Easy Ways to Maximize Media Coverage
In recent articles, we’ve discussed how to write a media-friendly press release and what kinds of information the press will find newsworthy. Now that...
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
4 Ways to Boost Your Marketing Efforts
Are your current marketing efforts bearing any fruit? If not, it might be time to try a different approach. Remember, if you aren’t promoting...
5 Books for Business That You Need to Know About
In the fast-paced world of business it’s difficult to find time for the pursuit of learning. Learning however, is something successful businesspeople never stop...
4 Questions You Should Ask Before Sending an Email
In today’s fast-paced world of instant, omnipresent communication, it’s easy to become overwhelmed by the abundance of incoming text messages, direct and private messages,...