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Let’s Make 2022 the Year of Marketing Collaboration
If there is one thing the past two years have taught us, it’s that we all need to work together. Contrary to Darwinian “survival...
How to Construct a Dispensary Marketing Budget
In business, every expense is—or should be—a calculated investment. Typically, expenditures are based on their predicted effect on the bottom line and estimated as...
3 Cannabis Marketing Myths Powerhouse Brands Ignore
Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of...
Chad Bronstein Hit the Suite Spot with Cannabis MarTech Fyllo
“Ever since I was a little kid, I’ve always been an entrepreneur,” said Chad Bronstein. The affable 34-year-old founder and chief executive officer of...
Stand Out with Digital Marketing
By 2025, the CBD consumer market is projected to generate more than $26 billion in revenue. That means more product selection, but also more...
Cannabis Marketing Lessons from the Fashion Industry
Mainstream cannabis consumption in the United States surged over the past year, creating a significant shift in how brands and retailers approach the end-to-end...
TheRealCannaBus is a High-Tech Dispensary on Wheels
BOWLING GREEN, Ky., and LOS ANGELES – TheRealCannaBus, Enlighten’s high-tech dispensary on wheels, will make its way across the United States this fall as...
Clever Marketing Tactics and How to Leverage Them
In the spring of 2017, Lowell Herb Co. made one of the first big viral media splashes in the cannabis industry when it announced...
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...