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Cannabis Marketing Lessons from the Fashion Industry
Mainstream cannabis consumption in the United States surged over the past year, creating a significant shift in how brands and retailers approach the end-to-end...
TheRealCannaBus is a High-Tech Dispensary on Wheels
BOWLING GREEN, Ky., and LOS ANGELES – TheRealCannaBus, Enlighten’s high-tech dispensary on wheels, will make its way across the United States this fall as...
Clever Marketing Tactics and How to Leverage Them
In the spring of 2017, Lowell Herb Co. made one of the first big viral media splashes in the cannabis industry when it announced...
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
14 Cannabis Brand Archetypes
While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...
A Solution for the Cannabis Advertising Obstacle
As more states legalize recreational and medicinal marijuana and legislators eye legalization on a federal level, cannabis entrepreneurs are poised to see a sharp...
We Must Rebrand the Cannabis Industry to Achieve Legalization
Despite an increasing number of states legalizing cannabis, the plant retains a misleading and potentially dangerous reputation. The negative history, lingering stigma, and misconceptions...
Insider Tips for Social Media Success
Social media is leveling the playing field, providing reach and data previously available only to the cognoscenti. Enthusiasts of all stripes who have immersed...
Shifting Behaviors Drive Marketing Opportunities
The events of 2020 fundamentally altered consumer behavior and, in turn, the cannabis industry. To be fair, we knew last year would be transformative...
