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Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
YouTube Changes Monetization Policy, but Will Cannabis Channels Benefit?
SAN BRUNO, Calif. – YouTube was created in 2005 and quickly became ingrained in our culture. It is now the most popular platform to...
Cannabis Marketing 101: SMS Text Messaging
Compared to virtual concerts and live-streamed yoga, SMS text marketing has been around for a while, yet it remains a powerful tool for product...
What Does Credibility Look Like in 2021?
Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
Cannabis Marketing 101: Improve Communications with This Expert Advice
The ultimate goal in marketing and advertising is to influence consumer perception and behavior. To accomplish this, marketers must understand their target audience. Knowing...
Should Cannabis Brands Take a Stand on Social Issues?
“Keep politics out of the office” has been a phrase used by managers for years. But is it still the best course of action?...
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
How Successful Cannabis Executives Approach Direct-to-Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Building Bigger Cannabis Brands with Better Data
It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,”...