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Should Cannabis Brands Take a Stand on Social Issues?
“Keep politics out of the office” has been a phrase used by managers for years. But is it still the best course of action?...
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
How Successful Cannabis Executives Approach Direct-to-Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Building Bigger Cannabis Brands with Better Data
It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,”...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
MedPharm Launches AWARE-N-US to Promote Diversity in the Cannabis Industry
DENVER – MedPharm, a company that operates a 15,000-square-foot cannabis manufacturing, processing, and research and design laboratory facility in Denver is looking to promote...
Social Media Best Practices for 2021
In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
Want Media Coverage in 2021? Here’s How to Get It.
Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share.
Here are a...
The Single Key to Marketing Success in the Cannabis Industry
What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
