Social Media Marketing: How Cannabis Companies Reach the Masses

div.td-post-featured-image {display: none !important} The late, great screenwriter and novelist William Goldman famously quipped, “Nobody knows anything... Not one person in the entire motion picture...

Embrace Social Media to Tell Your Brand’s Story

In a 2015 global research work, marketing professor Neil Granitz of California State University Fullerton wrote about the ways in which people interpret their...
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Terpenes: The Secret Sauce for Marketing Cannabis

“Terpenes” is a term thrown around a lot in cannabis circles, although not everyone knows what they are. But if you’ve taken a walk...
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That High Couple Share Their Top YouTube Tips

What are your tips for creating a successful YouTube channel? The two most important things for anyone starting out on YouTube (or any platform) are...
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In Cannabis Branding and Marketing, Expertise Counts

I recently was listening to an investors conference call for a large company in the cannabis sector when suddenly I had an epiphany. I have...

Cannabis Influencer Kitty Kitty Bang Bang Shares Her Top Tips

Kitty Kitty Bang Bang (@bangkittybang) is a cannabis influencer, advocate, entertainer, model, photographer, and stylist. Her background in performance and musical theater is evident...
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Ionic Is Changing the Face of Cannabis and Creating a Social Revolution

Christian Struzan grew up in a time and place where cannabis use no longer was covert or a sign of rebellion. Ironically, Hollywood—where cannabis was...
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Sometimes the Packaging Is the Product

How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...
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Surviving the Harsh Realities of Branding

A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...
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Making the Message Memorable: Marketing Tips for a Highly Regulated Industry

In a highly competitive industry, memorable brands win. Creating a lasting impression in consumers’ minds requires no small amount of outside-the-box thinking—not necessarily “out...

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