Marketing

Every October, pink ribbons flood social feeds, but in cannabis, awareness often comes with tangible support. From funding research and patient care to sponsoring community walks, blood drives, and local nonprofit partners, these six brands are turning cause marketing into year-round impact. Their campaigns go beyond surface-level symbolism, tapping into cannabis culture’s legacy of care, healing, and community-first values and demonstrating how the industry can mobilize for meaningful change.

Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility. The trouble starts when brands treat any coverage, anywhere, as a win. A story in a publication your audience will never see is not ... Read More »

Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.

Five practical strategies cannabis brands and retailers can use to stretch their ad spend and generate stronger ROI in regulated markets.

Google’s AI overviews are reshaping how cannabis brands get found online. Traditional SEO isn’t enough anymore. Here’s how GEO strategies can keep your content in front of customers — even in a zero-click world.

Cannabis packaging is getting personal. Today's savviest brands use design to build trust, reflect values, and make the plant feel right at home in everyday life.

Whether courting consumers or managing wholesale accounts, CRM platforms built for cannabis offer businesses the tools they need to engage, comply, and grow.

Truth, resourcefulness, and diligence are the foundation of every successful cannabis marketing campaign. Here’s how to apply them effectively.

Ensuring a product stands out on the shelf requires more than just a bold logo or flashy colors. Effective packaging is an integral part...

In 2025, customer relationship management (CRM) software is more tailored to the cannabis industry than ever before. Dispensaries and other cannabis businesses no longer...