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Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
How to Build a Successful Collaboration
When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
11 Collaborations Done Right
The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...
Twitter Allows Cannabis Advertisers to Promote in the U.S. and Canada
SAN FRANCISCO – Twitter announced a significant update to its Drugs and Drug Paraphernalia policy that will permit approved cannabis advertisers to target adults...
Getting High on Social Media ROI
You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict...
The Power and Potential of Third-Party Marketplaces
Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis consumers. When shopping online...
4 Ways To Beat a Saturated Market
Anyone with a cannabis brand is well aware of how crowded the market has become. Despite continued growth, there are too many brands doing...
What’s in a Name? The Promise and Peril of Celebrity Partnerships
Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...
Google Expands Ad Policy to Allow CBD Promotions in 2023
MOUNTAIN VIEW, Calif. – Beginning January 20, Google will allow CBD and hemp companies to advertise products in California, Colorado, and Puerto Rico, as...
How to Sell Your Cannabis Beauty Brand This Holiday Season
The cannabis beauty market is hotter than ever, as evidenced by recent statistics. According to data gathered by New Frontier Data, 49 percent of...
