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Cash Burn or Trust Earn: The Cannabis Investor’s Dilemma
This year has been ensnared in a financial bear hug nobody ordered, and the cash tides won’t turn unless we smash some barriers.
Sure, you...
Jason Wild Unleashed
In challenging times, people often turn to iconoclasts to blaze new trails. While the industry is at a difficult crossroads, there are few figures...
Capital Markets Are Down but Not Quite Dead
NEW YORK – A potent concoction of slowing capital markets and inactivity in Washington D.C. bears the majority of blame for the industry’s lackluster...
8 Ingredients for Marketing Success
Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are various tools...
Q&A with Wana Brands CFO Sandy Li
In July, industry behemoths Trulieve Cannabis Corp. and WM Technology (parent company of Weedmaps) experienced a C-suite shakeup when their chief financial officers resigned....
Defying Digital: The Resilience of Print Advertising in the Modern Age
The average person spends more than six hours online each day. Who has time to read magazines?
It turns out a lot of people still...
Six Essential Strategies for Maximizing Event Sponsorships
Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after...
Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit
For many operators in the industry struggling to survive, marketing has become all but an afterthought.
It’s easy to play the blame game here: illicit...
Debt Financing Is on the Rise
With cannabis stock prices stalling and sliding over the past few years, companies increasingly have turned to debt financing as a means of raising...
Trade Shows: Why the Best-Laid Plans Are Subject to Change
I have attended, worked, or spoken at 190 cannabis trade shows, expos, or events. While that may sound like a lot, it’s really not...
