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Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
The Industry’s Supposed Death Has Been Greatly Exaggerated
While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...
I Spoke to 25 VC Fund Managers. Here’s What I Learned.
At Poseidon, we track close to fifty funds investing in private cannabis companies. In the current economic climate, only about half are active. Despite...
How to Build a Successful Collaboration
When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
11 Collaborations Done Right
The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...
7 Best Practices for Audit Preparation in the Cannabis Industry
It's the time of the year when businesses of every industry prepare for tax season. For the cannabis industry, seasoned plant-touching business owners and...
A Woman’s Place Is in the Executive Suite
During the great cannabis land grab between 2018 and 2020, one newly public multistate operator (MSO) was decidedly more reserved in bidding for licenses...
6 Cannabis Staffing Agencies to Help Elevate Your Company
The cannabis industry is expanding at a rapid pace. According to the 2022 Leafly Jobs Report, there are currently more than 428,000 full-time equivalent...
From Grower to Shower: What’s Next for Canopy Growth Corporation?
SMITH FALLS, ONTARIO – Canopy Growth Corporation, one of the world’s largest cannabis cultivators and manufacturers, announced plans to lay off 35 percent of...
7 Tips for Building a Profitable Company
In every sense of the word, there’s plenty of green in the cannabis industry these days. For companies looking to be profitable, it’s essential...