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4 Ways to Increase Employee Compensation at No Cost
Dispensaries are not ordinary retail operations. Because cannabis is a Schedule I substance under the Controlled Substances Act, businesses involved in the regulated sale...
Cannabis Marketing Lessons from the Fashion Industry
Mainstream cannabis consumption in the United States surged over the past year, creating a significant shift in how brands and retailers approach the end-to-end...
TheRealCannaBus is a High-Tech Dispensary on Wheels
BOWLING GREEN, Ky., and LOS ANGELES – TheRealCannaBus, Enlighten’s high-tech dispensary on wheels, will make its way across the United States this fall as...
America’s Top Cannabis Employers 2021: Call for Nominations
By any estimation, 2020 was an abysmal year. A killer virus swept the planet, destroying lives and livelihoods. In an effort to bridle the...
Kris Krane Leaves 4Front for Strategic Communications Firm
NEW YORK – Kris Krane, co-founder of vertically integrated multistate operator 4Front Ventures, has left the company he led for eleven years to pursue...
Clever Marketing Tactics and How to Leverage Them
In the spring of 2017, Lowell Herb Co. made one of the first big viral media splashes in the cannabis industry when it announced...
High Finance: What Makes a Good Acquisition Target?
The cannabis industry is unique in many ways, but it still follows the same basic template every new industry follows as it evolves through...
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
Colliers: ‘No Stopping Cannabis Real Estate Behemoth’
TORONTO – Cannabis tenants revitalize struggling properties and attract complimentary businesses, according to a new report from international real estate services and investment management...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
