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The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
What Interstate Commerce Could Mean for Employers
Cannabis legalization is continuing to spread across the country. Five new states joined the list in 2020; every ballot measure seeking to expand medical...
Cannabis Career Watch | New Hires and Promotions March 5, 2021
Data solutions provider Fyllo appointed long-time board member Katie Ford to the role of chief operating officer. Recognized by Ad Age as one of...
Greenlane Continues to Expand Its Brand Portfolio with Acquisition of Eyce
BOCA RATON, Fla. – Global distribution company Greenlane Holdings Inc. acquired Eyce, a large-scale manufacturer of silicone water pipes and accessories. Originally founded in 2013,...
Lowell Herb Co. Acquired by Indus Holdings, Inc.
SALINAS, Calif. – In a transaction valued at approximately $39.0 million in cash and subordinate voting shares, Indus Holdings, Inc. acquired Lowell Herb Co....
Green Economy | Cannabis Industry Financial News February 26, 2021
HEXO Corp. to Acquire Zenabis Global Inc.
HEXO Corp. (TSX: HEXO; NYSE: HEXO) and Zenabis Global Inc. (TSX: ZENA) entered into a definitive arrangement agreement...
How Successful Cannabis Executives Approach Direct-to-Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Cannabis Career Watch | New Hires and Promotions February 19, 2021
HEXO Corp, a consumer packaged goods company, appointed Charles Bowman to the role of general manager of U.S. operations. He brings to the company...
Building Bigger Cannabis Brands with Better Data
It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,”...
