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Social Media Best Practices for 2021
In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
Cannabis Career Watch | New Hires and Promotions January 8, 2021
Acreage Holdings appointed Peter Caldini to the role of chief executive officer. He joins the company from special purpose acquisition corporation Bespoke where he...
Want Media Coverage in 2021? Here’s How to Get It.
Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share.
Here are a...
Steve DeAngelo, Harborside Part Ways
OAKLAND, Calif. – Cannabis industry pioneer and Harborside Inc. co-founder Steve DeAngelo has left his position as the company's chairman emeritus. Neither he nor...
Cannabis Career Watch | New Hires and Promotions December 18, 2020
Acreage Holdings appointed Peter Caldini to the role of chief executive officer, effective December 21. Caldini previously served as chief executive officer for Bespoke...
Aphria Acquires Tilray in Reverse Takeover
LEAMINGTON, Ontario, and NANAIMO, British Columbia – Aphria Inc. and Tilray Inc., two Canadian cannabis superpowers traded on the NASDAQ exchange, merged to form...
The Single Key to Marketing Success in the Cannabis Industry
What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
Cannabis Career Watch | New Hires and Promotions December 4, 2020
Plant-based extraction company Pure Extracts partnered with Dr. Alexander MacGregor on the development of CBD infused mushroom wellness products and research of extraction methodologies...
Without Traditional Advertising, Cannabis Brands Turn to Fan Merch
Promotional merchandise, popularly known as “merch,” is a brand extension that up-and-coming cannabis brands cannot afford to ignore.
One of the many obstacles for cannabis...
New York State of Mind: Rosie Mattio Is Redefining the Industry’s Image
For an industry that has been hiding in the shadows for the better part of the past century, it’s no surprise cannabis operators have...