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Building and Leading Creative Teams
Becoming a leader of a newly formed marketing department one week before the nationwide COVID-19 lockdown is a less-than-ideal way to step into a...
Cannabis Trade Federation Adopts DEI Policy
DENVER – In the first move of its kind, the Cannabis Trade Federation (CTF) adopted two expansive proposals governing diversity, equity, and inclusion (DEI)...
Start Marketing Your Cannabis Business Before You Launch
The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
Cannabis Career Watch | New Hires and Promotions October 9, 2020
Jodi Gatica joined Colorado-based manufacturer Mile High Labs as vice president of quality. She formerly served as senior manager of quality at Charlotte's Web,...
From Sports to Brews to Buds, Campbell Consulting Evolves with the Times
In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach new consumers...
Cannabis Career Watch | New Hires and Promotions September 25, 2020
Greenlane Holdings hired Michael Cellucci as president of sales and marketing North America and Michael Ouwendijk as sales and marketing director for Greenlane Europe....
Where Are They Now? A Lesson in Business Successes and Failures
Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded into obscurity....
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...
Cannabis and Coronavirus: As Multiple Crises Hit the U.S., Cannabis Remains Resilient
NATIONWIDE – As summer turns to autumn, the U.S. is confronting natural disasters and crisis on several fronts, in addition to the ongoing COVID-19...
Cannabis Career Watch | New Hires and Promotions September 11, 2020
Canada-based Aurora Cannabis promoted Chief Commercial Officer Miguel Martin to the role of chief executive officer, replacing interim CEO Michael Singer. Martin joined Aurora...