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Cannabis Career Watch | New Hires and Promotions September 25, 2020
Greenlane Holdings hired Michael Cellucci as president of sales and marketing North America and Michael Ouwendijk as sales and marketing director for Greenlane Europe....
Where Are They Now? A Lesson in Business Successes and Failures
Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded into obscurity....
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...
Cannabis and Coronavirus: As Multiple Crises Hit the U.S., Cannabis Remains Resilient
NATIONWIDE – As summer turns to autumn, the U.S. is confronting natural disasters and crisis on several fronts, in addition to the ongoing COVID-19...
Cannabis Career Watch | New Hires and Promotions September 11, 2020
Canada-based Aurora Cannabis promoted Chief Commercial Officer Miguel Martin to the role of chief executive officer, replacing interim CEO Michael Singer. Martin joined Aurora...
CDFA Kicks off California Cannabis Promotional Campaign
SACRAMENTO – Got cannabis? The California Department of Food and Agriculture (CDFA) launched its “This is California Cannabis” promotional campaign, offering educational resources and...
Eaze Expands Brands under Its Social Equity Partners Menu
SAN FRANCISCO – One of California’s largest cannabis companies is increasing its efforts to promote equity within the industry. As a part of its...
How to Reach New Cannabis Consumers
With legalization sweeping across the country, the cannabis category is evolving just like any other successful mainstream market—with scale and diversity. Consumer insights company...
Cannabis Career Watch | New Hires and Promotions August 28, 2020
Chief Commercial Officer Tricia Symmes joined the executive team at Aleafia Health, bringing to the company more than twenty years of experience in the...
Cannabis and Coronavirus: Sales Surge as the Industry Carries On
NATIONWIDE – Five months of pandemic restrictions has resulted in what seems to be strong sales growth in the cannabis industry, in both medical...
