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Strengthen Your Brand by Exploring Who, What, and Why
The most notable thing at MJBizCon in December 2019 was the negativity so many visitors and exhibitors expressed about the “Green Rush.” Ever since...
Cannabis Career Watch | New Hires and Promotions May 22, 2020
Hemp processor Verde Leaf appointed Carl L Powell as chairman of the board of directors. Powell currently serves on several boards including the Atlanta...
Supply Chain Systems Are Broken. Can RFID Fix Them?
No one who has a toll transponder in their car misses the days of scrambling for loose change while drivers behind you in line...
Will the Cannabis Industry Recover from the 2019 Market Crash?
As I write this, a delivery of Animal Cookies is on its way. I’m stocking up, because once I find a consistently reliable product...
How to Approach a Workforce Reduction with Compassion
Of the 2,000 employees working in the cannabis sector who recently were laid off, some may still be wondering what happened.
The cannabis boom has...
4 Reasons Why Your Cannabis Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according to the...
Changing Habits: How Cannabis Marketers Are Dealing with COVID-19
Without the ability to leverage advertising on major social media platforms or top search engines like Google, marketing federally-prohibited cannabis products was difficult way...
Cannabis Career Watch | New Hires and Promotions May 8, 2020
CannaSafe President Aaron Riley has been appointed as the company's new chief executive officer. The news follows a mutually agreed upon buyout of CannaSafe’s...
High Times CEO Stormy Simon Steps Down after Short Stint
VENICE, Calif. – Hightimes Holdings Corporation, parent company of iconic cannabis publication High Times, Chief Executive Officer Stormy Simon reportedly has stepped down after...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...













