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Virtual 4/20 in 2020: We’re Living the Future of Cannabis Cross-Promotion
Celebrities that get high—they’re just like us. Especially when everyone is hunkered down, practicing “safer at home” protocols in an attempt to #FlattenTheCurve and...
Predictions about the Current and Future States of the Cannabis Market
Late last year, the MGO | ELLO Alliance launched its inaugural Cannabis 50, a selection of the pioneers, leaders, and innovators making a positive...
Cannabis and Coronavirus: Adapting, Contributing as Global Markets Adjust
LOS ANGELES -- As debate about reopening the U.S. economy intensifies, so does the need for resources in the cannabis industry and other industries,...
Cannabis Career Watch | New Hires and Promotions April 10, 2020
Christopher DeSousa has joined the board of directors at Driven Deliveries. He currently serves as the head of operations for goPuff, a digital convenience...
Emotional Advertising Has Become the Cornerstone of Branding
As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
Cannabis Career Watch | New Hires and Promotions March 27, 2020
Peter Horvath stepped down from his role as chief executive officer and as a member of the board of directors at Green Growth Brands,...
Cannabis and Coronavirus: As Economy Seesaws, Businesses Feel the Effects
IRVINE, Calif., STAMFORD, Conn., and LOVELAND, Colo. – The New York Stock Exchange (NYSE) on Tuesday saw the greatest one-day gain since 1933 (in...
Will Cannabis Workers Be Eligible for Coronavirus Unemployment Benefits?
WASHINGTON, D.C. – The spreading of COVID-19 has forced many businesses to suddenly close, resulting in massive job losses. How will Americans pay their...